Sweepstake Rules
Sweepstakes
Win 6 Months of Yumama: Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. Open only to legal residents of the 50 United States and D.C., 18 years or older.
Last updated October 2, 2026.
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Sponsor
This Sweepstakes is sponsored by BGProducts LLC, 12855 Runway Road, Apt 1317, Playa Vista, CA 90094 ("Sponsor").
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Eligibility
Open only to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older (or the age of majority in their state of residence, if older) at the time of entry. Employees, officers, directors, contractors and agents of Sponsor, its affiliates, and anyone involved in the development or administration of this Sweepstakes, and members of their immediate families (spouse, parents, siblings, children) and households, are not eligible. Void where prohibited or restricted by law.
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Sweepstakes Period
The Sweepstakes begins at 12:00 AM Pacific Time ("PT") on September 25, 2026 and ends at 11:59 PM PT on December 31, 2026 (the "Sweepstakes Period"). Sponsor’s computer is the official time-keeping device.
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How to Enter
There are three ways to enter (plus automatic entry for our existing waitlist), and a free way for online entrants to earn bonus entries. All entries must be received during the Sweepstakes Period.
- Online entry (free): Visit yumama.co and complete the sweepstakes entry form (on the sweepstakes page or site pop-up) with your email address and life stage. You will receive one (1) entry. Limit one (1) online entry per person and per email address. Footer email signups received during the Sweepstakes Period also receive one (1) entry.
- Existing waitlist (automatic, free): Anyone who signed up for the Yumama waitlist at yumama.co before September 25, 2026 and provided a life stage will automatically receive one (1) entry, with no action required. This counts as their online entry.
- Pre-order entry: Place a pre-order for Yumama at yumama.co during the Sweepstakes Period and you will automatically receive one (1) entry plus five (5) bonus entries, for a total of six (6) entries. Customers may use the 25% pre-order offer on multiple pre-orders until launch. Repeat pre-orders do not earn additional sweepstakes entries; a person may receive a maximum of six (6) entries in total.
- Instagram bonus entries (free): Anyone who has entered online or been automatically entered from the waitlist (and has not received pre-order entries) can earn five (5) bonus entries by clicking the "Follow us on Instagram" link in a Yumama sweepstakes email or on the sweepstakes page and following @drinkyumama. Bonus entries are awarded when the link is clicked. Sponsor does not verify follows, and entrants may unfollow at any time without losing bonus entries. Limit five (5) Instagram bonus entries per person.
A single person may receive a maximum of six (6) entries in total, however they enter. Bonus entries do not stack: an entrant who has earned Instagram bonus entries and later pre-orders, or who both pre-orders and mails in an entry, will still have a maximum of six (6) entries. Entries that are incomplete, illegible, late, generated by script or other automated means, or submitted using multiple or fake email addresses will be void. Proof of sending is not proof of receipt.
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Life Stage Categories
Each entrant will be placed in one of three prize categories based on the life stage they select at entry: (1) Trying to Conceive, (2) Pregnant, or (3) Postpartum. Stage options on the entry form map to these categories as follows: Trying to Conceive and Planning for the Future = Trying to Conceive; 1st, 2nd and 3rd Trimester = Pregnant; Postpartum (0-6 mo), Postpartum (6+ mo) and Breastfeeding = Postpartum.
If an entrant selects more than one life stage across entries, the life stage associated with their first entry will apply to all of their entries. Pre-order entrants without a life stage on file will be asked by email to provide one; entries without a life stage by the end of the Sweepstakes Period will be randomly assigned to one of the three categories.
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Winner Selection + Odds
On or about January 4, 2027, Sponsor will conduct a random drawing from all eligible entries received in each life stage category to select one (1) potential winner per category, for a total of three (3) potential winners. Odds of winning depend on the number of eligible entries received in each category. Sponsor’s decisions are final and binding on all matters relating to this Sweepstakes.
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Prizes
Three (3) prizes will be awarded, one per life stage category. Each prize consists of a six (6) month supply of Yumama Organic Protein+, defined as two twelve-packs of 12 fl oz bottles, shipped monthly over 6 months. Approximate Retail Value ("ARV") of each prize: $959.88. Total ARV of all prizes: $2,879.64. Prize shipments begin in January 2027, after winners are selected. Paid pre-orders ship in January 2027.
If a winner has already placed a pre-order, the pre-order will ship as normal and the prize supply will begin with the following shipment. No refund or credit will be given for the pre-order. Prizes are non-transferable, and no cash or other substitution is permitted, except that Sponsor may substitute a prize of equal or greater value if the advertised prize becomes unavailable. Prizes ship to U.S. addresses only. Winners are responsible for all applicable taxes. Sponsor makes no warranty that the product is suitable for any individual; winners should consult their healthcare provider with any questions about their nutrition during their pregnancy or postpartum.
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Winner Notification
Potential winners will be notified by email within three (3) days of the drawing and must reply within five (5) days of notification. Potential winners may be required to sign and return an affidavit of eligibility, liability release, and (where lawful) publicity release, plus an IRS Form W-9 if the prize ARV is $600 or more. If a potential winner cannot be reached, does not respond in time, is found ineligible, or fails to comply with these Official Rules, the prize may be forfeited and an alternate winner selected from the remaining eligible entries in the same category. Winners are expected to be announced at Yumama’s launch in January 2027.
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Publicity
Except where prohibited, acceptance of a prize constitutes the winner’s consent for Sponsor to use their first name, last initial, city, state, and life stage category for advertising and promotional purposes without further compensation.
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Privacy + Email
Information collected from entrants is subject to Sponsor’s Privacy Policy at yumama.co/policies/privacy-policy. By entering online or by pre-order, entrants agree to receive marketing emails from Yumama and may unsubscribe at any time using the link in any email. Unsubscribing will not affect entries already received.
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General Conditions
By entering, entrants agree to be bound by these Official Rules and Sponsor’s decisions. Sponsor reserves the right to cancel, suspend, or modify the Sweepstakes if fraud, technical failure, or any other factor beyond Sponsor’s reasonable control impairs its integrity, in which case winners may be selected from eligible entries received before the action. Sponsor may disqualify anyone found tampering with the entry process or violating these Official Rules.
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Release + Limitation of Liability
By entering, entrants release Sponsor and its affiliates, officers, employees, and agents from any and all liability for any injury, loss, or damage of any kind arising from participation in the Sweepstakes or the acceptance, possession, or use of any prize. Sponsor is not responsible for lost, late, incomplete, misdirected, or damaged entries or mail, or for technical failures of any kind.
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Disputes + Governing Law
These Official Rules are governed by the laws of the State of California, without regard to conflict of law principles. Any dispute arising from this Sweepstakes will be resolved individually, without resort to any form of class action, in the state or federal courts located in Los Angeles, CA.
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Winners List
For the names of the winners (available after January 31, 2027), send a self-addressed, stamped envelope by February 28, 2027 to: Yumama Sweepstakes Winners, BGProducts LLC, 12855 Runway Road, Apt 1317, Playa Vista, CA 90094.
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Social Media
This Sweepstakes is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram, or Meta. Entrants release these platforms from any liability related to this Sweepstakes.